Naked Euroset

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Ulyana Smolskaya, PR-manager.

The Siberian office of Euroset, the biggest Russian retail company, launches a gift calendar with photos of company’s top-managers got nude, Ulyana Smolskaya, Euroset’s PR-manager, reported to Just Business.

"There are photos of women, holding top-management positions in Siberian office" Smolskaya explains. "We made photo session with chiefs of financial, marketing, PR, retail, and other departments". Photographer Mikhail Vaneyev was specially engaged for making calendar. Euroset expects that the calendar would be a great New Year present for its partners and VIP clients.

The idea of erotic corporate calendars isn’t fresh and is widely used by different companies. Although few of them presume to show beauties of own top-managers and so prefer photos of professional models. "The decision is quite audacious", Tatyana Rogoten, marketing director of the Financial Technologies Center, tells. "Our company publishes ‘nude’ calendars for 9 years, but we always invited models for them. The calendar of the year 2006 was prepared by the Italian photographer Gabriel Rigon. The models he worked with were also Italians".

Maria Goreyavcheva, chief of consumer credit department

Market participant favor for the enterprise of Euroset and hope to get one issue of this calendar. "Maybe somebody would be interested to watch colleagues naked" assures Inna Alekseyeva, managing director of PR-agency Partner. "The enterprise like this coincides well with Euroset’s image — and all this attracts. The PR-component of the action probably concludes following: the top-managers of Euroset are beautiful as their clients and they could strip, if necessary.".

Tatiana Kulyabina, HR-specialist

"Like every sane man I support similar actions. I only doubt that the personnel took part in the shooting voluntarily — it’s very private affair. I wouldn’t watch my wife or girl-friend shown for all", — marketing specialist Igor Sizikov concludes.

"I know the high requirements for Euroset’s employees and I’m sure it will be worth watching", supposes Valentin Merzlikin, director of Exclusive Games LLC. "I would get with pleasure an issue of the calendar and a pack of playing cards ‘All Euroset’s office-girls’. Of course if the company decides penetrate deeper into the nude-market".

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